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Sunday, April 1, 2001



April 1, 2001 — In a move that surprised no one, the Internet Engineering Task Force and World Wide Web Consortium working groups have thrown their weight behind XXXML, the business-to-adult XML metadata schema recently proposed by the adult entertainment industry.

“We’re delighted,” chirped Buffy DeJour, senior spokesmodel for the XXXML Alliance, a nonprofit trade association based in Las Vegas. “Many of the IETF and W3C committee members privately indicated their enthusiastic support for our position during one-on-one meetings. In fact, several of the voting members asked for additional private consultation, and we tried hard to accommodate their every need.”

DeJour described XXXML (pronounced Triple-X ML) as the ultimate schema for describing the products and services required for robust B-to-A commerce. “Sizes, colors, preferences—they’re all part of the specification,” she said. “We made sure to document every model, so that there could be no confusion. In many cases, we even provided pictures or home movies.”

According to DeJour, the adult entertainment industry is at the leading edge of electronic commerce. “Look at what’s driven new technologies, like the VCR and the Web: adult products! That’s where the revenues are, the demand is, the profits are. That’s what consumers need and what the industry demands. And although we simply could have released XXXML as a specification from our alliance, we’d much prefer to go the standards route. That’s healthier, and more pleasurable, for all involved.”

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